Mobile as a product, not a port of the website
Native iOS and Android and cross-platform builds, taken through store submission, with ongoing maintenance available where required. Mobile can be the whole product or one client of a wider platform; the architecture follows the product, not the other way round.
What we build
Native iOS and Android
Where the product depends on platform behaviour, background work, hardware access or interface conventions that a shared codebase will fight rather than use.
Cross-platform builds
One codebase across both stores where the product is mostly screens, data and forms, and the saving is real rather than theoretical.
Offline behaviour and sync
What the app does on a train, in a basement or on a bad connection, and what happens to the data when the signal comes back.
Device capability
Camera, location, biometrics, notifications, background processing and secure local storage, with the permission prompts designed rather than defaulted.
Store submission and release management
Review requirements, privacy declarations, staged rollout, versioning and the discipline of shipping to an audience that cannot be forced to update.
The back end behind the app
APIs, authentication, push infrastructure and integrations. A mobile app is a client; most of the engineering is usually behind it.
The decision belongs to the product, not to the supplier
Every mobile agency has a preferred answer and it is usually the one they already staff. We would rather make the choice in front of you, with the reasons written down, because it drives the cost of every change you make for the next several years.
Occasionally the honest answer is that you do not need an app at all, and we will say so before the budget is committed rather than after it is spent.
The product leans on platform behaviour, hardware, background execution or performance, or the interface has to feel genuinely at home on each platform.
The app is largely screens, data and forms, both platforms need parity, and one team maintaining one codebase is worth more than the last few per cent of native feel.
A responsive web experience would do the job. An app that gets installed once and opened twice is an expensive way to have a website.
An app is never finished, it is only current
Operating systems change annually, store requirements change without asking, and dependencies age whether or not you touch the code. A mobile product needs a standing maintenance route from the day it ships, or it degrades quietly until a review rejection makes it urgent.
Most mobile work we take on is one surface of a wider programme: a web platform, an API layer, an administrative back office and a set of integrations. Building the app in isolation from those is how a product ends up with three definitions of a customer.
Questions worth answering
Do you build native or cross-platform mobile applications?
Both, and the choice is made per product rather than by house preference. Native suits products that depend on platform behaviour, hardware, background execution or performance. Cross-platform suits products that are largely screens, data and forms where parity across both stores matters more than the last few per cent of native feel.
Can mobile be part of a wider platform programme?
Yes. Mobile can be a standalone product or one client of a wider SaaS or platform programme across iOS, Android and web, with the architecture chosen around the product and its operating requirements rather than around a single device.
Do you handle App Store and Google Play submission?
Yes. Store review requirements, privacy declarations, versioning and staged rollout are part of the build rather than a separate concern handed back to the client, and releases continue under a support arrangement afterwards.
Have a mobile product in mind?
Tell us what it has to do and who has to use it. We will tell you whether it should be native, cross-platform or a web experience, and why.