SEO Services

What Are SEO Services & What Do SEO Company Services Include

SEO services are intended to assist a website to rank highest in the search engine result pages (SERPs) and drive massive organic traffic resulting in an increased conversion rate. It is the best marketing technique to grow your business digitally. 

SEO services include various tactics that help the users find your website easily; when they enter a keyword or query related to your business. Since search engine optimization services rank your website on the top, your website is recognized by more and more people. 

Search engine optimization services also help in: 

  • Creating unique content 
  • Increase click-through rate (CTR)
  • Positive user experience (UX) 
  • Improved site speed and design
  • Reputed backlinks

All of the above things are the key factors to boost the return on investment (ROI).  

The process of search engine optimization consists of various things. It begins with research which is an essential part of this process. SEO experts deeply analyze your competitors’ websites and then make the changes accordingly. Also, SEO experts continuously work on your website, which means they always optimize it to keep an eye on its performance and functionality. 

If you get the SEO services done right, you will surely get organic traffic and a positive response from the visitors. 

Search engine optimizers market your content on websites other than your official website through backlinking. Backlinks play a vital role in driving an organic audience. 

Moreover, SEO experts are highly professional at extracting relevant keywords for your business. Keywords are crucial as they assist a user to recognize your website on the search engines. 

There are multiple services included in the search engine optimization process: 

  • SEO Audit
  • Competitors Analysis
  • Keyword Research
  • Content Coverage
  • On-page SEO
  • Technical SEO
  • Local SEO
  • MONTHLY SEO Reports

SEO Audit: 

Search engine optimization audit is crucial and provided by almost every SEO services. SEO audit is a process to analyze multiple factors of web pages that affect your ability to rank in the search engine result pages (SERPs). It takes a deep dive to evaluate the website’s performance according to Google Algorithms. SEO audit inspects your website to make sure that your website is: 

  • Properly indexed 
  • Correctly crawled 
  • Rendered by Google 

Search engine optimization audit allows you to identify the weaknesses and strengths of the website. It also helps you recognize where your website stands out in the market from a technical point of view. An SEO audit can quickly identify which areas of your website need improvement, like; crawl issues. 

SEO Services

Moreover, when SEO experts perform an SEO audit on the website and find errors, they also explain those errors and define how to fix them. SEO audits are essential as they assist in keeping the SEO strategy of the website up to date. There are various issues that SEO audit help you to identify: 

  • Examine On-Page SEO problems 
  • Evaluate Off-Page SEO potential issues 
  • User experience (UX) issues 
  • Site structure issues 
  • Content gap 
  • Technical SEO issues 
  • Competitive marketplace insights 

We at Pixelette Technologies offer free SEO audits. 

Competitor Analysis: 

It is a strategy to analyze and evaluate the strategies of other businesses who offer similar services or products to yours and also identifies their strengths and weaknesses to gain insight into their audience and conversion rate. 


The competitor analysis gives defensive and offensive strategic context to recognize the threats and opportunities. It also assists you in how you can boost your business strategy, which results in giving an edge. 

Our team at Pixelette Technologies deeply evaluates your competitors’ strategies. We ensure to provide effective and innovative strategies accordingly. There are some things that you must focus on while analyzing the competitors:

  • Does their targeted audience is same as yours? 
  • What is the pricing of their products and services? 
  • What keywords are they using to target the audience and define the product or service? 
  • Are there any distinctive selling points in their products or services?
  • What platforms do they use for marketing their products? 
  • Look at what type of content they are publishing? 
  • How often do they update their content? 
  • What is the intent of their content? 
  • How do they communicate with their customers? 
  • What is the speed and structure of their website?
  • Is their website easy to navigate? 

All of the above things are crucial to analyze the competitors and compete with them. 

Keyword Research: 

It is a process of refinement and investigation. Keyword research is a fundamental task in search engine optimization. By recognizing popular phrases or keywords that people are actively finding on the search engines, you can find out what people are searching for and their search intent. 

Keyword research is essential as it can help you get the necessary information to grow your business digitally. It can assist you in developing content marketing and generating plans to boost organic search engine rankings, visibility, and traffic. 

You must look for competitiveness and traffic volume for a particular keyword as it can impact your search engine rankings. Since not every keyword is worth optimizing, only look for keywords with a strong online presence and keywords that are easy to rank. 

Moreover, there are different keyword types, some based on length.

  • Short tail keyword (These keywords are general) 
  • Mid tail keyword (These are more specific than general ones) 
  • Long-tail keyword (These are more specific keywords rather than short and mid-tail keywords)

You should find out the keywords carefully and evaluate which type of keyword is the best tailored to the content of your website. If you want to drive massive traffic, you must focus on long-tail keywords. Long-tail keywords result in boosted conversion rate. 

Content Coverage: 

It is a content marketing strategy where you produce relevant content by developing a cluster of content to cover a broad topic and interlink every area of content to each other. 

With content coverage, you are developing a cluster of relevant, compelling, unique, and engaging content to support the working of search engine optimization. This way, you will create an in-depth understanding of the content you are creating. 

Content coverage is based on the following steps: 

  • Conduct a thorough keyword research 
  • Discover the broad topic 
  • Generate article topics in the cluster 
  • Create high-quality long-form articles 
  • Implement an internal linking strategy 

On-Page SEO: 

On-page search engine optimization is more focused on optimizing the web page content and user experience (UX). It refers to what is happening on your business’s official website. It is a necessary part of search engine optimization. On-page search engine optimization includes continuously optimizing, analyzing, and monitoring the performance of your website. 

On Page SEO Services

On-Site search engine optimization assists search engines to understand whether your website is relevant and beneficial for the searcher’s query or not. On-page SEO makes your website more valuable and effective for visitors to improve rankings and digital presence on search engines. On-page SEO services take some to deliver exceptional results, but its results are long-term. In other words, it is a long-term marketing strategy and effectively helps your website to stand out in the market.

Moreover, guidelines for On-page SEO services also assist your website in becoming more competitive and very challenging to beat. For instance, the team of Pixelette Technologies ensures to actively optimize the title and meta tags, produce quality & unique content and streamline the site’s navigation. On-page search engine optimization focuses on how the content is created. 

There are multiple factors included in on-page SEO, such as:

  • Title tag 
  • Meta tags 
  • URL (Uniform Resource Locator) 
  • Alt tags 
  • Content 
  • Internal linking 
  • Keyword research 
  • Heading tags

In addition, you can follow the below steps to boost the on-page SEO: 

  • Use graphics 
  • Structure of the content 
  • Embed videos 
  • Canonicalization (It is a technique to avoid the duplication of content 
  • Add call to action (CTA) 

Off-Page SEO: 

It is mainly focused on building backlinks from relevant and authoritative websites. Off-page search engine optimization refers to what is happening entirely out of your website; in other words, what is happening on other websites or external websites. Off-page search engine optimization services help you improve your website’s ranking. 

Off-page search engine optimization services are not simply about the backlinks; it also shows Google what other people think about the website. For instance, if you have got several valuable and authentic links that are pointing towards your website, then Google will think that your website is highly valuable and contains quality and unique content. SEO experts at Pixelette Technologies ensure to drive a considerable amount of organic traffic to your website along with the increase in conversion rate. 

There are three types of links in off-page SEO: 

Natural links 

Outreach based links 

Self-created links 

Off-page search engine optimization focuses on how the content is received. There are various factors involved in off-page search engine optimization: 

  • Backlinks 
  • Guest Posts 
  • Social media 
  • Brand mentions 

Moreover, off-page search engine optimization is a strong marketing technique that helps in boosting your business’s online presence. Here is an off-page search engine optimization checklist: 

  • Analyze the backlink profile 
  • Enhance brand mentions 
  • Leverage social media 
  • Conduct the link-building outreach (Recognize the broken links) 

If you want to take your website to the next level, Pixelette Technologies SEO services assist you in getting your site enhanced exposure with custom content and site analytics. 

Local SEO: 

Local search engine optimization is a technique to optimize the website’s digital presence in order to grow the business by driving targeted traffic from local searches. 

The main goal of local search engine optimization is to get increased exposure to your business in your preferred location. 

Local search engine optimization also builds your brand awareness in the targeted local market with increased leads and organic traffic. 

SEO Services

Using local search engine optimization techniques assists you to get into the top search engine result pages (SERPs). You can keep your business’s local economy alive and build the community. If you have a variety of local backlinks to your website, it will assist in building the trust of the new visitors and clients. 

Moreover, most of the local searches result in physically visiting the business. Implementing the proper off-page search engine optimization techniques will encourage visitors to come and visit your brick-and-mortar business at least once. 

Local SEO services will also help you in reducing ad costs since organic traffic is more valuable than typical traffic. With local SEO services, you do not need to pay a high amount for ads in order to receive massive organic traffic. Local search engine optimization builds awareness and ranking, which eventually allows you to utilize Google as a free of cost of advertisement for the business and helps in getting more valuable and reliable links rather than a paid marketing advertisement. 

Technical SEO: 

It refers to server optimizations and site structure that assists search engine spiders index and crawl the website more effectively. Technical search engine optimization recognizes the technical errors in a website and fixes those errors according to the advanced search engine requirements with the aim of achieving massive organic traffic. 

Technical SEO makes sure that the web pages load faster and are easy to navigate.  If you want to drive more organic traffic and convert them into customers, you must focus on implementing technical search engine optimization services to your website. Below is the technical search engine optimization checklist: 

  • SSL (Secure Sockets Layer) 
  • Site Speed 
  • Improved core web vitals 
  • Mobile-friendly site 
  • Remove duplicate content 
  • Enabling AMP 
  • Add structured data markup
  • Create an XML sitemap 

Moreover, technical search engine optimization ensures that visitors have a great user experience (UX). It also makes sure that every web page is responsive and easy to navigate. Technical SEO is an integral part of search engine optimization services. Also, technical SEO includes multiple factors that different search engines consider while ranking a website. We at Pixelette Technologies actively focus on those factors:

  • Broken links (Internal and External Links) 
  • Page speed 
  • Mobile-friendliness 
  • Compatible with every device 
  • Sitemap accessibility 

Our team understands how to optimize the website deeply and how each factor affects the website’s ability to drive organic search traffic. 

Monthly Reports: 

An SEO monthly report gives you a brief overview of all the activity that has been done on your website. A monthly report shows how much your website is improved in the past month, how much organic traffic it receives, and how much sales you get. In other words, a monthly SEO report is a data analysis technique to summarise your website’s performance. It also helps you get to know which of the search engine optimization techniques are implying on your website and assists you in keeping an eye on your website’s performance. A basic monthly search engine optimization report include: 

  • Traffic 
  • Page-level traffic 
  • Conversion rate 
  • Page speed insights 
  • Bounce rate 
  • Time on website
  • Rankings 
  • Backlinks 
  • Future recommendations 
  • New strategies execution plan 

Moreover, Pixelette Technologies provides weekly SEO reports to its clients so that they can stay up to date regarding what is happening on their website. 


Being a leading SEO company in Uk, we offer all types of search engine optimization and implement effective SEO strategies to improve ranking in search engines. Our priority is to meet all of our client’s goals regarding its website. We listen to our clients what they want and discuss everything about the SEO of their website. We have an unprecedented level of search engine optimization solutions tailored to every type of business. 

Get in touch with us now to see your website ranks highest in search engine result pages.

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