If you have ever liked any company page on Facebook, there should be a marketing manager who knows the company policy and strategies. Digital marketing experts tend to be creative, expressive, and eloquent.
Start to your career:
In more traditional jobs, you would have to wait for an internship and graduate degree, and then you make your portfolio. In digital marketing, you can start your career from the ground.
If you want to be a digital marketing expert, there are so many career opportunities for you:
Search engine optimization
Search engine marketing
Copywriting and editing
Why a digital marketing expert?
Digital marketing is ingrained in every part of our life, and it will not leave us. There is big-budget going into digital marketing rather than in traditional marketing.
93% of online actions start with search engines, which assures that digital marketing is a key-point of the outcome of every online business, and 75% of Americans do shopping online in a month.
According to Marketing Hiring Trends, the requirement for digital marketing professionals exceeds supply, 44% of companies are ready to hire more marketers, so it’s time to take advantage.
A digital marketing expert can work from home, or join a team, or make an agency. It is mostly computer-related work so they can work from home, but in large organizations, they have to do work in the office because they have to work in a team.
Digital marketing expert skills:
Basics of market knowledge
Know how to manage time
Good presentation skills
Experience in key-areas of digital marketing ( SEO, SMM, PPC, SEM, Content marketing, email marketing)
How to plan, create, and implement the marketing strategy
Knowledge of marketing tools ( Ahrefs, google analytics, data studio, Bing webmaster, chrome devotes)
Knowledge of updates in marketing strategies and algorithms
Advertise new products and services
Educate the audience
Increase sales and generate leads
Report performance of all running campaigns
Brainstorm creative growth strategies
Utilize end-to-end user response on all media channels
Collaborate with vendor partners and other agencies