Akashic Knowing

Executive Summary
Challenges
Goals of the marketing project:
Market Analysis
Target Audience Identification
Target audience encompassed individuals seeking spiritual growth, understanding of their life's purpose, and healing from past life karma.
Competitor Analysis
Competitor analysis revealed several wellness and spiritual platforms, emphasizing the need to highlight the unique, personalized, and profound offerings of Akashic Knowing.
Market Trends
The rising interest in spiritual wellness and self-discovery were identified as key market trends aligning with Akashic Knowing's offerings.
Marketing Strategy
Channels
SEO and SMM were employed as primary channels to enhance online visibility, engage the target audience, and foster a community around Akashic Knowing's ethos.
Campaigns
Conducted campaigns promoting healing sessions, testimonials, and insights on soul guidance to attract and engage potential seekers.
Content Strategy
Crafted engaging content showcasing the transformative experiences, Akashic Records readings, and personalized healing sessions offered, disseminated through social media posts, blog articles, and informative videos.
Implementation
Technology Utilization
Leveraged advanced SEO tools and social media platforms to optimize online visibility, track engagement metrics, and foster meaningful interactions.
Team Collaboration
A seamless collaboration between Pixelette Technologies and Akashic Knowing ensured the marketing strategies resonated well with the brand’s spiritual ethos and audience expectations.
Performance Metrics
Traffic and Engagement Metrics
The strategies employed resulted in a notable increase in website traffic, social media engagement, and participation in healing sessions.
Lead Generation
Improved online visibility coupled with engaging social media presence led to a significant uptick in session bookings and inquiries.
ROI Analysis
Positive ROI indicated the cost-effectiveness and impact of the SEO and SMM strategies employed in enhancing brand visibility and customer engagement.
Optimization
Performance Optimization
Continuous optimizations were carried out based on performance analytics to improve online visibility, social media engagement, and customer satisfaction.
Learning and Insights
The project offered insights into effective digital engagement strategies within the spiritual wellness community.






