The Background
CAST Lighting is a perimeter security lighting provider that offers advanced lighting solutions to its clients. Based out of New Jersey, CAST Lighting has 20+ years of experience providing low-cost, low-maintenance, low-voltage perimeter security lighting solutions. CAST Lighting is considered one of the USA’s top perimeter security lighting companies. When Pixelette Technologies took charge of the project, the social media accounts for CAST Lighting had been dormant for quite some time. We were tasked with reviving the social media presence for CAST Lighting as a part of our efforts to generate more business for the company.
Increase Followers
Increase User Engagement
Boost Brand Credibility
Generate More Revenue
Challenge
CAST Lighting had a low social media presence when we took over this project. Furthermore, the brand’s social media accounts were inactive, with no activity related to user engagement or interaction. Our main challenge was helping jump-start the business’s social media accounts, attracting more users, and generating business leads. As a part of our campaign, we targeted engagement on Facebook, Twitter, and Instagram.
These platforms provided us with the channels needed to engage the audience for CAST Lighting and bring in new business. When the project was handed over to us, CAST Lighting’s annual revenue was only $ 100,000, and we were tasked with drawing in new clients and boosting the company’s revenue.
Solution
Managing CAST Lighting’s social media included analysing our competitors to develop the best strategy for CAST Lighting, developing campaigns to boost CAST Lighting’s online presence across several platforms, and interacting with and responding to users. Our team researched over 110 different companies from the same industry as CAST Lighting. This offered us a substantial amount of information that was necessary to devise an effective strategy for the business. As a result of our efforts, the social media platforms for CAST Lighting gained a substantial online presence. In addition, the revenue generated by CAST Lighting increased from $ 100,000 to $ 1,200,000.
Metrics
Facebook Stats
Page Reach
- Initial
987
- Current
13044
Page Visits
- Initial
231
- Current
1905
Post Reach
- Initial
1960
- Current
9278
Page Likes
- Initial
36
- Current
601
Engagements
- Initial
114
- Current
1868
Followers
- Initial
45
- Current
607
Twitter Stats
Impressions
- Initial
2651
- Current
16,3114
Mentions
- Initial
1
- Current
38
New Followers
- Initial
14
- Current
449
Total Tweets
- Initial
15
- Current
478
Visitors
- Initial
967
- Current
21500
Instagram Stats
Total posts
- Initial
14
- Current
522
Post Reach
- Initial
378
- Current
4017
Stories
- Initial
4
- Current
80
Video
- Initial
1
- Current
56
Post Engagement (%)
- Initial
54
- Current
1086
Comments
- Initial
2
- Current
29
Visitors
- Initial
43
- Current
906
The feedback by the Client
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John Doe 
