SEO - The key to help your business grow

Search Engine Optimisation (SEO) can open the doors to your business by grabbing the attention of potential customers. SEO works by optimising website / platform content, utilising the best keywords that will increase your website’s ranking and off-site promotions.
Our SEO Services

As an award-winning digital marketing team, our professional SEO experts are here to make sure you stay ahead of the competition. Geographical boundaries don’t matter to us, what matters is you telling us who and where your target audience so we can deploy our SEO service which has three elements to it:

On-site SEO
On-site SEO involves optimising the content on your web page.  Good content that has the right topics and keywords helps to achieve better ranking in search engines.
Off-site SEO
Off-site SEO is the means used to promote your websites through other channels. This includes others posting about your business, tagging your business in posts and influencer promotions. This process generates positive engagement for your business and helps to increase search engine ranking.
Technical SEO
Technical SEO concerns the coding of your website. It serves as the backbone of your on-page and off-page SEO. It is the optimisation of your web site’s code that will help it place higher in the search engine results.
Why choose Pixelette Technologies
for your SEO
Collaborate to achieve

We thrive on building partnerships that deliver for our clients. During this process we enjoy learning about and from our clients and at the end of each project we aim to have a shared sense of learning and achievements.  

Our team of professionals work with businesses of all shapes and sizes across the globe.

Continuously learning and evolving

The SEO process is always changing due to algorithm updates. These changes impact ranking and crawling factors. 

At Pixelette Technologies we invest our energies in learning new techniques so that we can continue to remain ahead of the SEO change curve.

Transparent Process
Pixelette Technologies offers complete transparency as standard. Clients will be able to monitor precisely how our efforts help them make a significant impact. We provide clients with a complete run down of the analytical reports.

Our SEO Methodology

Discovery and Analysis

We establish a clear understanding of your business needs. As part of this process, we analyse and conduct an in-depth audit of your website and conduct a competitor analysis. 

We agree that the delivery goals and outcomes are in line with the areas for development. 

After gathering the relevant intelligence, we create a bespoke plan for our client’s needs.

Implementation and Monitoring

Now, we work hard to execute the SEO plan. Our team of experts will carefully monitor your website’s online presence. This includes overseeing your campaign’s effectiveness, keyword rankings, KPI and organic traffic. Furthermore, they also monitor the bounce rate, local visibility, conversion rates as well as the CTRs.

Reviews and updates

We provide our clients with transparent and comprehensive reports. These contain the site ranking, KPI trends and overall web traffic.

We are committed to adapting with the ever-changing digital environment. Therefore, we never stop evolving so that our award-winning SEO strategies continue to benefit our clients.

How can SEO help my business grow

There are multiple ways in which SEO can boost your business. These include:
Increase organic traffic

SEO will result in a higher ranking of your website on the Search Engine Results Pages. This will drive up your organic traffic.

Improves user experience

There is a lot more to SEO than simply cramming keywords into content. It is a methodical process that will make your website more user and browser friendly. That will make it easier for users to access your product offerings and grow your business.

Affordable marketing solutions

Conventional advertising has proven to be costly and can be ineffective in the digital world. Our SEO services are a fantastic way to bring in more users to your website.

Increased brand credibility

The higher your web page ranks, the more likely consumers are to trust your web page and as a result you will achieve a dedicated base. Our SEO services will help you to stay on top.

What our
clients have to say about us…..

How will I know SEO is working

Every website is unique. Therefore, we should consider a variety of factors when we begin to determine the pace of SEO promotion. Our experience tells us that the following could be expected to happen:

At the end of 3 months

Your website will become visible to the search engine for different keywords. As a result, it will start to benefit from crawlers and indexers. Soon, your website’s rankings will start to increase across the search engine results. However, it would bring you more traffic just yet.

At the end of 6 months

Greatly increased website visibility. Your website’s key queries will go further up the top 100 search engine results on Google. The visibility of your website will increase significantly. There will be an increase in traffic to your website.

At the end of 12 months

Optimised flow of traffic. At this stage your website will generate more traffic – at optimal levels. To keep your web page as further up the top 100 as possible may require changes to the SEO strategy as the Google algorithm updates. At this point we will talk to you about future SEO requirements and determine the best course of action with you.

Frequently Ask Questions

Search engine optimization is more commonly known as its acronym SEO. Optimization is the basis of all SEO practices. Once your brand’s presence (website, content and social media platforms) is optimized across the internet, you increase its online visibility. Your website will find its way to the first page of the search engine results pages (SERPs).

SEO is the practice of making changes to your online presence, particularly your website, making it more attractive to search engines like Google and Bing. Search engines crawl (or scan) your website to understand what it is about. The best SEO practices make sure it is easy for search engines to understand your website. SEO increases the quantity of organic website traffic and the quality of your site visitors at no additional cost. It doesn’t include any paid media or placement and it excludes direct traffic. With a robust SEO strategy implemented on your website, Google will identify it as an authority site and point users in your site’s direction.

There are subtle differences between the various search engines. However, you can usually focus on Google in your SEO strategy, since most of your target market will make use of this leading search engine. Also, the majority of organic traffic is from Google.

It’s advisable to employ an experienced SEO agency or expert and this cost should be included in your marketing budget. The amount you should expect to pay is aligned to the scope of work needed to ensure success. A digital agency or SEO expert will charge after considering the project scope and once you have presented your predetermined expectations. The average hourly rate of employing an agency or SEO expert is approximately $150 per hour.

SEO and pay-per-click or other paid media options work together to boost your website and position your brand as an authority in your industry or niche. SEO often gives you a far better return on your investment by comparison to paid media options. That’s not to say that SEO is cheap and easy; it takes a fair amount of time and resources to get it right but it’s long-term rewards are immense and sustainable. Most times, SEO and paid advertising will work together to provide the best results.

Yes, you can – it takes a bit of know-how and learning by trial and error, but it’s possible to implement a basic SEO strategy across your website. However, SEO is time-consuming and to do it properly you need to consider both technical SEO and on-page SEO. What’s more, you will need to keep up-to-date with the algorithms’ changes to the various search engines.

There are three factors that directly impact your SEO ranking, even if you’ve only implemented a very basic search strategy on your site. The factors to be aware of are:
Page Load Time — If your website loads too slowly your visitors will bounce and likely go to a competitor’s website. Google (and all search engines) will rank your website lower because of a slow page load time. This is something to pay close attention as we draw closer to the major update confirmed by Google. The Core Web Vitals update in March 2021 will focus on three aspects that directly — and dramatically — impact user experience on your site. Page load time features in this update and is paramount to securing your ranking or reaching the top of the SERPs.
Keyword Selection — Your keywords must be carefully chosen so your website and pages are listed under the correct search terms your ideal customer is looking for.
Content Creation — If you create quality content on your website your audience will find your site quickly, easily and will stay on your site to learn more. This increases dwell time which boosts rankings on search engines.

Blogging helps to boost your SEO strategy across your site but only if crafted with optimization in mind. Search engines are looking for the content on your website that will sufficiently answer users’ questions. So, by creating and sharing high-quality and in-depth blogs that address pertinent topics within your industry, you’re likely to be identified as an authority source of the searched topic. With on-page SEO tactics, search engines will find your blog more easily.

This is entirely dependent on your goals and the search campaign tactics you employ. Most SEO experts will estimate four to six months before you begin to see results. Bear in mind this is when you begin to see the results not when you achieve your identified goals.

SEO is a multifaceted practice that requires many different actions to be taken on a website for it to be optimized for search. Many people correlate SEO with high-quality content as search algorithms have highlighted content as an important ranking factor. Algorithms are looking for content that answers the users’ search intent. If your content speaks directly to your audience, your website will be served up to users by Google. But content alone isn’t good SEO practice. You need links from authoritative external sites pointing to your site in the form of a backlink and these external sites need to have a good domain authority score.

Also, best practice entails full blown on-page optimization which means optimizing your meta content, images and tags. And then, consider the technical aspect of SEO – does your website have great architecture? How’s the User Experience (UX)? Is it easily navigable? And have you made sure to link your pages internally?