PSA Dashboard Development

PSA sought a robust dashboard that could centralize campaign data from various platforms, providing a unified view for analysis and insights.

Executive Summary

Pixelette Technologies is in the process of developing a comprehensive PSA Dashboard for analyzing campaigns across various platforms including paid media, social organic, and YouTube Apex. By importing data into Datorama from the client-provided accounts, the dashboard aims to offer insightful analytics to the PSA team for better campaign management and decision-making.

Project Objective

  • Develop a PSA dashboard that integrates data from multiple platforms.
  • Ensure seamless data import into Datorama for accurate analytics.
  • Provide a user-friendly interface for the PSA team to analyze campaign performance.


  • Integrating data from diverse platforms like paid media, social organic, and YouTube Apex into a unified dashboard.
  • Ensuring accurate and real-time data import into Datorama.
  • Designing a dashboard that provides clear and actionable insights for varied campaigns.


  • Utilizing Datorama’s capabilities to integrate and unify data from multiple platforms into the PSA dashboard.
  • Establishing a reliable data import process from client-provided accounts to Datorama.
  • Designing an intuitive dashboard interface that caters to the analysis needs of the PSA team.

Project Timeline

  • Requirement Gathering and Initial Design
  • Data Integration and Dashboard Development
  • Client Feedback and Adjustments

Team Composition:

  • Project Manager
  • Machine Learning Engineers
  • Backend Developers
  • Data Annotation Team
  • Quality Assurance Engineers

Risk Management:

Identified potential risks such as data inaccuracies during import and are working on robust validation mechanisms.

Quantifiable Results

  • Streamlined campaign analysis process across various platforms.
  • Real-time insights enabling better decision-making for campaign optimizations.

Lessons Learned (anticipated)

Effective data integration is crucial for providing accurate and insightful analytics.

Client Feedback

Awaiting client feedback post-completion.

Conclusion (anticipated)

The PSA Dashboard Development project is on track to provide a unified platform for campaign analysis across various media outlets. By leveraging Datorama’s capabilities, the dashboard is expected to offer real-time insights to the PSA team, aiding in better campaign management and decision-making.