MAF Holdings BI Automation

MAF Holdings seeks to consolidate and automate data analytics across various operational domains through a set of dashboards. This initiative aims to provide real-time insights, enhance decision-making, and improve overall operational efficiency.

Executive Summary

Pixelette Technologies is in the process of developing a comprehensive enterprise dashboard for MAF Holdings, comprising five distinct dashboards. Utilizing a tech stack of MS Excel, SharePoint, PowerBI, and Azure Services, this project aims to centralize and streamline various facets of MAF Holdings’ operations, including customer relationship management, call center operations, and paid media campaigns. The dashboards will provide actionable insights to drive personalized customer interactions, optimize call center performance, and maximize ROI on advertising spend.

Project Objective

  • Develop a CRM dashboard for a unified view of customer interactions, purchase history, and preferences.
  • Create an IVR dashboard to optimize call center operations by tracking key performance metrics.
  • Design a Paid Media Dashboard to consolidate advertising data for better budget allocation and performance analysis.


  • Integrating diverse data sources into a centralized dashboard.
  • Ensuring real-time data accuracy and availability.
  • Creating intuitive visualizations that provide actionable insights.


  • Utilizing PowerBI and Azure Services for robust data integration, processing, and real-time analytics.
  • Designing user-friendly visualizations to represent complex data insights in an easily digestible manner.
  • Ensuring seamless integration with existing systems and platforms used by MAF Holdings.

Project Timeline

Ongoing: Requirement Gathering, Design, Development, and Client Feedback loops.

Team Composition:

  • Project Manager
  • Data Analysts
  • Backend Developers
  • Frontend Developers
  • Quality Assurance Engineers

Risk Management:

Identified risks such as data integration challenges and ensuring real-time data accuracy. Implemented robust data validation and integration processes.

Quantifiable Results

(To be determined upon project completion.)

Lessons Learned

Effective visualization design is crucial for conveying actionable insights and aiding in data-driven decision-making.

Client Feedback

Fun City Mockups appreciated the intuitive design of the dashboard and the actionable insights it provides for optimizing customer experiences and operational efficiency.


(To be concluded upon project completion. The objective is to provide MAF Holdings with a comprehensive enterprise dashboard that centralizes data analytics, enhances decision-making, and improves operational efficiency across multiple domains.)

This draft outlines the ongoing project’s scope, objectives, and solutions being implemented to meet MAF Holdings’ requirements. The Results and Conclusion sections will be finalized upon project completion to reflect the project’s impact and key takeaways.