Google My Business Ranking

7 Best Ways to Improve Your Google My Business Ranking

You may have spent a lot of your valuable money on the website’s search engine optimization services and Google ads to get more traffic and boost sales. However, you may have neglected the presence of Google My Business. You might not know how it plays a vital role in boosting your online presence and targeted traffic.

If you are overlooking the presence of the Google My Business profile, it means you are also losing the benefits of local search engine optimization services. 

Moreover, if you want to build success, you must focus on creating a Google My Business profile. It is entirely free of cost. There are plenty of benefits of creating a GMB profile, such as: 

  • Improved local rankings 
  • Boosted audience 
  • Improved engagement 

Continue reading the article to learn more. In this article, you will learn how you can improve your Google My Business ranking. 

 Business Listings: 

If you want to rank highest with Google My Business, then firstly, you need to verify your business from Google. If Google verifies your business, your business is genuine and authentic. 

Google verifies your business by evaluating how many times your business’s NAP information is listed or updated on search engines. 

In other words, it works the same as the backlinks work for search engine optimization rankings. The more backlinks you have, the highest your business will rank in search engine result pages (SERPs).

Moreover, the best way to attain this is to add your business’s information on both local & national directories. 

NAP on the website: 

You must submit your “Name, Address, & Phone” on the website. It is best to have NAP in the header or footer of the website, so whenever new visitors visit your website, they can easily find your business information within the website. Adding NAP to your website also enhances your site’s user experience (UX). If the user experience (UX) of your site is excellent, it ultimately assists your website in ranking highest in the search engines. 

Moreover, it is more beneficial if you add NAP using schema markup. 

Consistent NAP: 

Your business’s “Name, Address, & Phone” (NAP) information is added to these directories such as the website’s contact page and Within Google My Business’s page/profile; must be up-to-date, accurate, and consistent.

Your information should be accurate because if the NAP information is not correct and Google crawls to it, it will get confused and not verify your business. 

Make sure the NAP is consistent, and to find out whether your business’s NAP is consistent, you should make a search for your business on search engines on your own. Search your business and check what every listing of your business looks like. 

If you find the information is incorrect, change the information and update the correct information. 

Embedded Google Map: 

The best way to rank highest in search engines is to embed the Google My Business listing on the contact page of your business’s website by choosing the right SEO agency. Visitors will see the Google map of your business on your website’s contact page.

In this way, Google can ensure that your business is located at the exact place you have listed on the GMB page. 

Moreover, embedding is not complicated. It is a straightforward task. You just have to search your business in Google maps. There, you will see three lines/dots beside the business’s name. Then, you have to tap on the “Embed or Share Map”. After taping on it, tap on the embed map option, which is located at the top of the pop-up box. Then copy the information and simply paste it into the website’s contact page. 

Reviews: 

This is the primary tip to follow in order to improve the Google My Business rankings. It would be best if you would get the review of every client. There are two ways to get reviews: 

  • Give your best, but all your hard work and dedication into the task, and satisfy your customers by providing exceptional services. In this way, the customers will willingly leave feedback on their own; without you asking them. 
  • After completing the task of your clients, ask them nicely to leave feedback. 

Moreover, the business that has received a large number of reviews from their clients, Google, will surely show that Google my business page in the mapped listings and search engines. This is so far the best approach to rank highest in search engine result pages (SERPs). 

Respond to reviews: 

Only getting reviews will not help in ranking on the top. You also need to respond to the reviews of your clients Responding to reviews helps in ranking highest as it boosts customer engagement. Always make sure to maintain a friendly and professional tone while responding to the reviews. It will show visitors that you do not only think or respond to your client’s reviews but also consider their suggestions and try to improve the customer experience based on their suggestions. 

Keep the Google My Business (GMB) page active: 

Focus on regularly posting new information regarding your business such as: 

  • Special offers 
  • Events 
  • Discounts 
  • Bonuses 
  • New launches

If you regularly post all of the things more and more, people will attract to your business. It will show Google and visitors that your page is active and you are serious about your business. By regularly updating your page, you can engage more potential customers and compel them to buy your product or service. 

Moreover, you can also add call-to-action (CTA) buttons to your website or posts. It will allow your clients to perform an action such as: instantly 

  • Purchase a product or services 
  • Order online 
  • Book a services 
  • Call or Text you
  • Sign up 

Wrapping Up: 

Google utilizes business listing to show the most relevant search results to their searchers. Follow the ways we have mentioned in this article and watch your website’s and Google my business’s profile rankings improve. If you need assistance with your GMB rankings, visit our website to book the services. Our services are aimed to improve the rankings of our clients’ GMB page. 

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