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What does a digital marketing agency do? Digital marketing agencies help in evaluating traffic. Moreover, they determine the best platforms to invest in, and also, continually maintain a balance between marketing activities. Lastly, their main goal is to provide results.
Furthermore, when you work with a digital marketing agency, you get more traffic which converts to customers. However, there are seven main types of digital marketing agencies:
1. Digital Marketing Firm
The firms fully focus on marketing services digitally. Also, they offer fewer services as compared to full–service digital marketing. Typically, they do not offer PR and advertising.
2. Search Engine Optimization (SEO) Company
Search Engine Optimization based companies help a company’s website rank higher. Such as, bringing in more quality and quantity of traffic. Following are some features of that company:
- Keyword research
- Website audits
- Backlink audits
- Website and blog content
- Assessment of the quality of your website’s metadata (URL, title tags, meta descriptions, etc.)
- Optimize video descriptions
- Conduct link building
For the most part an SEO is a major need for any online business.
3. Digital Ads or Google AdWords Agency (PPC)
These types of companies do paid advertising. This is unlike free organic traffic. Moreover, a lot of money is needed to be spent on these agencies to get paid traffic.
4. Full–Service Digital Marketing
These types of digital marketing agencies offer a wide variety of services. These are often in every organization. Moreover, they are best for small businesses because they provide everything at a low cost.
5. Handling of Social Media
As the name implies, this type of agency provides media marketing services. Companies; whether large or small, turn to these agencies to get help in managing their social media. Lastly, they also offer services in virtual assistant.
6. Handling of Website
A website agency is the one who designs website. They build customized websites. Accordingly, the demands of the customers. From A – Z they handle everything. From coding the website to designing it.
7. Consultant Services in Digital Marketing
A digital marketing consultant may or may not be connected with an agency. Subsequently they have ample knowledge about digital marketing. As a result of that, the digital marketing consultant prefers not to attach themselves with an agency.
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