SEO ranking factor

A Definitive Guide to Understanding On-page SEO in Detail

You need on-page SEO to optimize and help your blog post and web pages to rank on top in search engine result pages. Google needs to understand and approve your content in order to make it rank in search engine results. To assist your website throughout this process you must focus on on-page SEO services. There are various on-page SEO techniques that help a website rank better in search results and drive a massive audience. On-page SEO services are the most critical feature of website optimization.

Nowadays, more and more people are searching online, it is high time to dive into on-page SEO tactics.

What is on-page SEO? 

It is a technique to optimize individual web pages to have better rank results and drive a targeted audience. It includes on-page SEO tactics that assist every single web page to rank for a particular focus keyword. On-page SEO service is not all alone; other SEO services also support it. Optimizing every single page of the website needs other SEO services such as technical SEO and off-page SEO.

Why should you require on-page SEO services?

On-page service is a fundamental part of SEO. It helps your business rank higher, reach massive traffic, and generate more organic customers. Moreover, there are some features on the website which requires only a one-time setup such as;

  • Website speed optimization
  • Website’s URL
  • HTTP
  • Page structure

However, other web features or activities need SEO services every once in a while. You also need to make on-page SEO services into consideration whenever you want to publish new content or make changes to your website. If you want to rank your business’s website on top 1, On-page SEO must be done continuously. Since SEO service is an ongoing process. On-page SEO is completely under control. Moreover, any business that has an online presence must be doing SEO services to drive more traffic and generate more revenue.

What are the key factors of on-page SEO? 

On-page search engine optimization based on various factors. If you want to succeed in no time with SEO services, you must focus on improving these factors.

Crawlable Website:

A website that enables its web pages to be indexed by search engine results. Make sure your website is crawlable. A crawler is called a spider, robot, or bot. Crawlable means that search engine spiders can discover and follow the links to and within your site. Spiders can be referred to as bots, which are programs search engines send out to find and revisit content such as; web pages, images, videos, pdf, etc. The ability of search engines to crawl and access content on a website is crawlability.

Moreover, a website link that can be followed by Google is called a crawlable link. Web crawlers can access all of the website’s content simply by following links between web pages if a website has no crawlability issues. Although, a website will have crawlability issues if it contains broken links or dead ends. There are various factors that affect crawlability;

  • Server errors
  • Unsupported scripts
  • Internal link structure
  • Looped redirects
  • Site structure

Website Speed: 

It is critical to enhancing the page speed as google has announced that it will be the first ranking factor of mobile-based searches. Simply, you can say that a page’s speed is a direct ranking factor. Web pages that have faster speed provide a great user experience (UI) and are more efficient. Users prefer to visit only those pages that have increased speed. Moreover, Google has observed that if any website takes more than 3 seconds to open up or load, almost 95% of the users will go back and find another website. The ideal page speed is 2 seconds or less than it.

Moreover, Google does not want to deliver pathetic or slow web pages to its user. Efficient web pages also benefit conversion rate optimization. There are various ways to optimize the speed of a site page.

  • Reduce the size of images & files
  • Convert images to WebP
  • Minified code
  • Caching
  • Simplify redirects
  • Get a good host
  • Content delivery network (CDN)

Site Structure: 

Site structure is an integral part of SEO. It allows Google to properly index provide relevant information modified to the behavior of search and needs in order to regulate site rank. If a website undergoes bounce rate (users leaving the site) and low click-through rate (CTR), site structure issues may be happening. You can improve visitors’ time on your website if you implement a good site structure.

Furthermore, if you want to achieve site links, you need to focus on optimizing the site structure which is automated by Google. There are a variety of ways that can help you to optimize the site structure:

  • Remove old content
  • Improve internal linking
  • Update regularly
  • Evaluate site categories

Keyword optimization: 

Keywords are those words or phrases that people enter into a search engine to resolve their query or to get information. The web pages use only relevant keywords inappropriate places. They tell search engine result pages about the content of your website. The optimization of keywords assist you in continuously updating the database with a new primary and secondary keyword that will result in enhanced organic traffic, leads, and then into sales. The process of keyword optimization is based on three things;

  • Research
  • Analysis
  • Selection of the great & engaging keywords

Moreover, if you assimilate the right keywords it will result in various benefits;

  • Increased organic website traffic
  • Better conversion rate
  • Understand the behavior of a user
  • Measure flow of potential target market
  • Effective & engaging content

However, research has shown that keyword research is the most annoying task of digital marketing.

Click-through rate (CTR): 

It assists you in understanding what works for your customers and what does not. In simple words, it helps you understand your clients when you are trying to reach more targeted clients. If you experience a low click-through rate (CTR), you are reaching the wrong audience or not using an appropriate strategy to generate leads. There are multiple ways that help you in improving your click-through rate (CTR);

  • Optimized headline & copy
  • Use images
  • Add call to action (CTA)
  • Use hashtags


It is very important as it secures all of the communication and information of your clients. HTTPS is the most secured and protected version of HTTP. Since the “S” in HTTPS stands for “Secure”. Google ranks HTTPS sites more than those websites which are using HTTP. There are various benefits of using HTTPS in SEO optimized sites;

  • Boosted rankings
  • Secured login
  • Security
  • Faster browsing
  • Referral data

Moreover, HTTPS adds an extra layer of security to your site. It is very good for search and more secure for users. Since HTTPS prevents users’ data from being hacked.

Users always prefer to open those sites which contain HTTPS in their site’s URL. HTTPS is very significant especially if your site requires any kind of login or accepts online payment. You may have heard of many hacking incidents. With all of these hacking incidents, users want to know that your company or business is making all efforts to make sure that the user’s data is protected and secured within your website.

In addition, there are several myths about HTTPS which are not true;

  • You  do not need HTTPS as you do not have sensitive information on my website
  • HTTPS is too expensive for me to implement
  • It will damage the performance of your website by increasing the page load times.
  • You will lose search ranking if you migrate towards HTTPS

These myths were somehow true in the past, but no longer are due to advancements in SEO technology.

SEO-Friendly URL: 

URL is an abbreviation of “Uniform Resource Locator”. It is an online address of your web page. If your site’s URL is clear and precise, more visitors are likely to visit your website. As your site’s URL tells the visitor about what is on the page. When you are creating your business’s site, you may not think about the structure of the URL as it is not something that you focus on redoing after some months or one year.  You must focus on creating SEO-Optimized URLs since they boost your search rankings.

Moreover, if you want to enhance your site’s visibility on the web, you must understand SEO ranking factors regarding URLs. There are various factors that Google takes into account for SEO-Friendly URLs.

  • URL string
  • URL path
  • URL length
  • URL keyword inclusion


Many businesses do not focus on user experience (UI) and it results in a terrible URL structure. There are a number of benefits of creating SEO-Friendly URLs;

  • Organized URLs make search results meaningful
  • Focused URLs enhance click-through rates (CTR)
  • Friendly URLs clearout confusion of users


If you want to create an SEO-Optimized URL, there are various best SEO practices that you can follow;

  • Add your keyword in the URL
  • Do not use special characters
  • Avoid using unnecessary keywords
  • Do not use an uppercase letter
  • Limit your use of folders
  • Avoid including dates

Quality content: 

Readability and quality are major factors in digital content. It helps you in enhancing your website’s SEO (Search Engine Optimization) levels. If you want your website to be well-optimized and rank in top search engine results, you need to have quality and readable content on your website. While writing content you must keep in mind that you have to meet its quality criteria. Effective and quality SEO services are not possible without quality content.

There are various tips that you must follow to write readable content;

  • Keep your content clear and precise
  • Incorporate heading and subheadings
  • Use header tags (H1, H2)
  • Write short paragraphs
  • Use the right font

Mobile-friendly website: 

As told above, Google likes friendly content and URLs; it also likes mobile-friendly websites. Google knows more and more people spend most of their time on smartphones and prefer to visit a website on their phone.

It is not strenuous to make a mobile-friendly website. Here are some key tips that can help your site easy to navigate and understand:

  • Make a responsive website
  • Avoid flash
  • Add information your potential clients need
  • Test desktop and mobile versions of the website
  • Compress image

How to optimize every web page?

If you want to draw a more targeted audience you should boost the SEO on your website to optimize every web page.

The steps below will help your website rank in top search engine results. You may then drive your attention to conversions while still updating and publishing new content on your website.

Analyze the website data: 

You can have an idea about your audience by visiting referral sources. How are visitors discovering your website? Look for web pages that receive massive traffic than other pages.

Conduct complete keyword research 

Keywords play a great role. You must focus on using primary and secondary keywords more often in the website content. Find strong and long-tail keywords that best fit your potential client’s intent.

Generate value-rich and long content:

Content is king in digital marketing. Produce engaging, unique, quality, and compelling content. You must add a primary keyword to your content. Also, make readable content that helps your site’s visitors to easily understand your services.

Optimize for on-page search engine optimization: 

When you are creating specific web pages, on-page SEO tells you how to optimize your website. There are a number of factors that fall in this category;

  • Headlines
  • Subheadings
  • URL slugs
  • Meta tags
  • Title tags

Why think about Pixelette Technologies for on-page SEO services? 

Pixelette Technologies is one of the top SEO companies in the United Kingdom. We are providing the best on-page services in the UK. Our SEO experts use excellent on-page optimization strategies and tactics. Our team of SEO experts always uses white-hat SEO. We ensure to bring organic traffic to your site for years which results in increased sales. Our SEO experts will rank your website in top search results in no time. We have created a strong bond with our customers by providing quality services. We offer SEO services at affordable rates and deliver results beyond your expectations. By hiring us, you will get a free SEO audit.


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