Pixelette Technologies

CAST LIGHTING

CAST Lighting LLC is the leading outdoor lighting solution provider in the industry. It specializes in research, innovation and manufacturing low-cost and durable lighting fixtures. Based in New Jersey, the company supplies its products throughout United States, Canada, and other countries through sales agencies.

The company operates in three divisions; CAST Perimeter, CAST Landscape, and a newly introduced CAST Source Lighting. Pixelette Technologies was put in charge of CAST Perimeter Lighting to grow the business on 19th October 2020. The most important objectives of the collaboration were to:
1- Leads Generation for Perimeter Section
2- Enhance SEO
3- Optimize content

CHALLENGE

When business came to Pixelette Technologies, it was in a terrible position. The website had lost traffic, and it was in an awful state. Irresponsive pages The website had 75 Onsite issues Social Media Platforms were in complete disarray and needed transformation from scratch.
Non-indexable pages
404 error

SOLUTION

Firstly we started resolving issues that were disrupting SEO significantly.
We fixed non-indexable pages
Fixed pages that gave 404 error
Optimized content
Replaced old content with quality content
Thorough competitors analysis We knew the task required tremendous effort to revive a dead website. But as an award-winning company, Pixelette Technologies was determined to take on the challenge and restructure the website to restore its significance. On 20th October 2020, we started working on the SEO of CAST Perimeter Lighting. Our foremost objective was to generate a greater number of leads. SEO automatically leads to sales as it attracts the more targeted traffic to the site, increasing its visibility.

TRAFFIC DRIVING KW

When we were handed over the website’s responsibility, CAST Perimeter Lighting had only 3113 keywords ranked. However, within 4 months, Pixelette Technologies successfully ranked more than six thousand keywords on 1 to 10 pages of Google search engine. Also, it improved the rankings of already ranked keywords to the first few pages of the search engine. And today total keywords ranked are 7864.

The following image show the names and number of keywords that Pixelette Technologies ranked in 5 months. Our expert SEO team extracted a list of major keywords related to “perimeter security” after analyzing market trends. That list was provided to the CAST Lighting team for feedback and review. The team sent us back approved keywords after filtering the most useful ones.

cast keywords rankings

ORGANIC TRAFFIC

We have also attached an image of how organic traffic improved rapidly within its full capacity. Our SEO team was tested with an optimistic task that turned into reality with hard work, dedication, and expertise to good use. We utilized our AI tools in both On-Page and Off-Page SEO. We successfully increased organic traffic on the website from 1324/week to more than 2400/week.

As mentioned earlier, not only did we ranked new keywords, we also accomplished ranking old keywords higher on search engines. As a result of all the hard work and dedication, today, with our help, CAST Perimeter Lighting’s business is booming, and they are forever grateful for our expert SEO services.

ORGANIC TRAFFIC

We have also attached an image of how organic traffic improved rapidly within its full capacity. Our SEO team was tested with an optimistic task that turned into reality with hard work, dedication, and expertise to good use. We utilized our AI tools in both On-Page and Off-Page SEO. We successfully increased organic traffic on the website from 1324/week to more than 2400/week.

As mentioned earlier, not only did we ranked new keywords, we also accomplished ranking old keywords higher on search engines. As a result of all the hard work and dedication, today, with our help, CAST Perimeter Lighting’s business is booming, and they are forever grateful for our expert SEO services.

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