Pixelette Technologies provides a set of remarkable AI-powered web applications to increase the overall flexibility and assist companies in maintaining a synchronised workflow.
The Background
CAST Lighting is a perimeter security lighting provider that offers advanced lighting solutions to its clients. Based out of New Jersey, CAST Lighting has 20+ years of experience providing low-cost, low-maintenance, and low-voltage perimeter security lighting solutions. When we received the project, the website had several issues, including a lack of visitors.
Lead Generation
Rank Keywords
Increase Orgainc Traffic
At the time we were assigned to the project, the website had several technical issues. We took on the challenge of revitalizing CAST Lighting’s website and generating more traffic. By handling all aspects of their SEO, we helped the business grow its digital footprint and attract more clients.
- Less researched keywords
- 404 errors
- Very little organic traffic
The keywords
During the execution of our SEO strategy, we conducted extensive research into the client’s market and competitors. This helped us find related keywords to use in the optimisation process. These included:
“Security Lighting”
5400
Volume/Month
“Fence Lighting”
2200
Volume/Month
“Led Lights for fence”
700
Volume/Month
“Perimeter Security”
700
Volume/Month
The campaign
As a part of our campaign, we initially performed an in-depth competitor analysis and content audit. We then devised a link-building strategy and took on the task of guest posting for the project. This helped us build site authority through an effective SEO strategy.
Our SEO process consists of several different steps. The initial objective of the SEO experts is to analyse and research the requirements set forth by the client. This helps them devise a strategy that perfectly meets the needs of the client. After the research and analysis stage, we move on to the execution of the strategy, after which minor changes are made to make sure the strategy follows all SEO best practices.
The results
Before
After
Increase in organic traffic
Increase in conversion
Increase in business growth
Our client’s feedback
