About CAST Lighting

Pixelette Technologies provides a set of remarkable AI-powered web applications to increase the overall flexibility and assist companies in maintaining a synchronised workflow.

The Background

CAST Lighting is a perimeter security lighting provider that offers advanced lighting solutions to its clients. Based out of New Jersey, CAST Lighting has 20+ years of experience providing low-cost, low-maintenance, and low-voltage perimeter security lighting solutions. When we received the project, the website had several issues, including a lack of visitors.

Lead Generation

Rank Keywords

Increase Orgainc Traffic


At the time we were assigned to the project, the website had several technical issues. We took on the challenge of revitalizing CAST Lighting’s website and generating more traffic. By handling all aspects of their SEO, we helped the business grow its digital footprint and attract more clients.

  • Less researched keywords
  • 404 errors
  • Very little organic traffic

The keywords

During the execution of our SEO strategy, we conducted extensive research into the client’s market and competitors. This helped us find related keywords to use in the optimisation process. These included:

“Security Lighting”



“Fence Lighting”



“Led Lights for fence”



“Perimeter Security”



The campaign

As a part of our campaign, we initially performed an in-depth competitor analysis and content audit. We then devised a link-building strategy and took on the task of guest posting for the project. This helped us build site authority through an effective SEO strategy.

Our SEO process

Our SEO process consists of several different steps. The initial objective of the SEO experts is to analyse and research the requirements set forth by the client. This helps them devise a strategy that perfectly meets the needs of the client. After the research and analysis stage, we move on to the execution of the strategy, after which minor changes are made to make sure the strategy follows all SEO best practices.

The results

As a result of our rigorous optimisation for CAST lighting, their website was able to boost its ranking on Google’s search engine result pages, leading to an increase in the organic traffic generated.



Increase in organic traffic

Increase in conversion

Increase in business growth

Our client’s feedback